In-flight Shopping（last month）

Farmstead promotes the concept of "revitalizing primary agriculture through design" and is bringing together farmers and other producers from all parts of the country in its efforts toward sixth-sector commercialization and branding. From packaging design to marketing, Farmstead is developing a variety of businesses that help get out the word about local foods. Through initiatives that include the launch in May this year of Farmstead Table, a Tokyo restaurant that uses local design to convey the sentiments of producers, Farmstead is creating opportunities for bringing producers and consumers together.
As part of those efforts, Farmstead has launched the Tokachi Design Farm Project with branding that communicates in an appealing way the deliciousness of Tokachi, the region where Farmstead originates. From Tokachi, an abundant treasure house of food with a 1100% self-sufficiency rate, Farmstead commercializes top-notch products from primary producers, including dairy farmers and other farmers, which are sold individually or as gift sets and feature unified packaging design.
As one such product, we are featuring Tokachi Pancake Mix as an in-flight shopping item. This pancake mix combines buttermilk with 100% Tokachi-grown wheat. Just add milk and eggs to make moist, fluffy pancakes. The adorable packaging resembles a house and makes a great gift.

Contents: 1 bag of pancake mix, 200 g
Approx. packaging size: 19 cm tall × 10 cm wide × 6 cm thick
* This item should be taken home and eaten there.